When we talk about the digital marketing Seo and PR work together more closely for the same business goal that is the success of SEO. These two teams combine forces to benefit each other as well as the business. There is strong collaboration between SEO and PR. The successful SEO business depends upon the quality content and outreach. PR specialist also familiar with these two techniques behind the success of SEO. There are different ways through which these two different teams help each other for the same business goal.
- Media outreach
- Optimizing links in earned coverage
- Aligning stories and messages
- Amplifying and sharing quality content
Education is the most obvious way to combines SEO and PR. Media outreach is one of the responsibly of SEO and content marketer, but it is a capability your PR counterparts know and understand well. Influencer outreach is a significant element of any marketing strategy. The need of Influencer outreach depends upon the size of company. The large businesses hire more than one team handling said outreach.
The content marketing team should own the relationships with subject matter experts and bloggers while PR team should own the relationship with mass media outlets. The SEO and PR team should collaborate with each other to optimize the links in earned media coverage things or non-paid stories. SEO should choose links having keywords that boost the ranking and it is also the responsibility of SEO experts to make sure that PR is pulling the right URL to link and chosen links are nofollowed to avoid any search engine penalty.
The SEO experts should create multiple stories at the same time. SEO and PR teams should promote your brand through broader messaging and stories. Keep a content calendar that aligns with business priority and seasonality. It is the responsibility of PR specialist and content marketing to generate and share quality content to get organic traffic. PR can use on pages keyword rank changes to secure links to, and SEO can show how many more links and a piece of content are required along with efforts of PR.