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Category: SEO services

Collaboration between SEO and PR

When we talk about the digital marketing Seo and PR work together more closely for the same business goal that is the success of SEO. These two teams combine forces to benefit each other as well as the business. There is strong collaboration between SEO and PR. The successful SEO business depends upon the quality content and outreach. PR specialist also familiar with these two techniques behind the success of SEO. There are different ways through which these two different teams help each other for the same business goal.

 

  • Education
  • Media outreach
  • Optimizing links in earned coverage
  • Aligning stories and messages
  • Amplifying and sharing quality content

 

Education is the most obvious way to combines SEO and PR. Media outreach is one of the responsibly of SEO and content marketer, but it is a capability your PR counterparts know and understand well. Influencer outreach is a significant element of any marketing strategy. The need of Influencer outreach depends upon the size of company. The large businesses hire more than one team handling said outreach.

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The content marketing team should own the relationships with subject matter experts and bloggers while PR team should own the relationship with mass media outlets. The SEO and PR team should collaborate with each other to optimize the links in earned media coverage things or non-paid stories. SEO should choose links having keywords that boost the ranking and it is also the responsibility of SEO experts to make sure that PR is pulling the right URL to link and chosen links are nofollowed to avoid any search engine penalty.

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The SEO experts should create multiple stories at the same time. SEO and PR teams should promote your brand through broader messaging and stories. Keep a content calendar that aligns with business priority and seasonality. It is the responsibility of PR specialist and content marketing to generate and share quality content to get organic traffic. PR can use on pages keyword rank changes to secure links to, and SEO can show how many more links and a piece of content are required along with efforts of PR.

 

 

 

 

 

 

SEO Services in Islamabad

SEO services plays most important role for getting high ranking and more traffic on search engines like Google, Yahoo, Twitter, MSN and Bing etc. There are numerous software houses in Islamabad which are providing best, fruitful, worry free and budgetary SEO services according to their customer requirements.

The team of SEO experts applies latest technological tools to get the target of high traffic. SEO experts use the techniques of keyword analysis and research, Mata data analysis, use of long tail and generic keywords, competition analysis, use of sitemap and robot.txt file, to monitor ranking of sites to check the website improvement and link building strategies and implementation for bringing the website on the top of search engines results.

Optimizing Your Web Page

Optimization of a page is also an important task IN SEO. Optimization helps you getting ranking and traffic on your site. There are two types of page optimization in SEO that are on-page optimization and Off-page optimization. Optimization is done on each and every content of the pages, whether it is an image or a text. Every little entity needs optimization. There are following rules that are specified for page optimization.

1) Optimize each page

Every page on the website has its own importance. And every page is somehow linked to the other pages. Every page has its own ranking, its own keywords and most probably more importance than other pages so it is importance to each page on your website. Home page is mostly optimized for the competitive keywords in the market and other pages are optimized for their relevant keywords. Not only pages but their content also needs optimization.

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2) On the Page Optimization

On the page optimization includes optimization of page codes usually Meta tags. We optimize page title tag, page heading tag, image tag, descriptions and other Meta tags. Every tag has its own importance.  Choose the most relevant and unique title tag for your page, write the Meta description that better matches your title and that is unique and user attractive. Different on page optimization algorithms are also used by SEO experts.

3) Use Keywords In Heading Tag

Use keywords in the heading tag and in the sub headings tag that are relevant to your page or website. This will make easy for web crawlers to search your site in results. Use keywords that catch user’s attention at very first sight. Use keywords that looks classy, attractive and straight.

4) Optimize URLs

Optimize your URLs according to the keywords. If you are using URL of your homepage then just use the Title of your website and if you are on the content pages of your site, then use the title of that content as your keyword for URL. But don’t double use it.

5) Use Natural Keywords

Always use natural and easy to read keywords for your website, because, complex and messy keywords can ruin the whole traffic and ranking of a website. Natural keywords are more searched and required keywords by search engines.

6) Avoid Relevancy

When google analytic or any other search engine sees any relevancy of content on your page, it quickly jumps to next page. So avoid the relevancy of content. Use the unique content for your page. Use the unique article or post that attracts Google as well as user’s attention.

7) Provide Great Content

The greater and the unique content is, the most you will get a chance of improve your linking. Use content that is lengthy but interesting and easily readable by users.  The minimum range for a content is 500 words and the posts that contains words more than 1000 consider as large post, but remember, Google give priority to the posts that contain almost 2000 plus words.