Yahoo has thought of a tremendous change to increase its incoming revenue from mobile and desktop applications. It has decided to make a pact with Flurry; it is a mobile analytics company. This will help Yahoo gain and increase its advertising revenue related to its mobile products.
Flurry helps an organization get better with their ads and earnings by providing them relevant tools that assists publishers and developers learn more about the users of their apps. Flurry plays a digital matchmaker with the help of information provided between advertisers and publishers. This latest technology can be used to place ads, banners and video full-screen ads too.
This company says that it receives data on 1.4 billion devices and from 540,000 different apps worldwide. BBC, Pinterest and Skype also use its technology. Flurry will help Yahoo make more money as it will add some more personalized features to its apps and make it more entertaining. This will allow it to get better target ads.
Yahoo is very optimistic about its very new move about buying this company. It says that when completed, it will prove out to be very meaningful and will support our company which will lead to inspiring design of mobile applications with latest features. This brand will help them to reach their more desktop and mobile users.
Yahoo has not disclosed the terms of the pact but it says it will continue to serve the company and application developer community as well. They all have been focusing on Yahoo’s business to turn around make it grow. Mobile industry has not been a very strong source for Yahoo earning but they are planning now to change this trend.