Optimization of a page is also an important task IN SEO. Optimization helps you getting ranking and traffic on your site. There are two types of page optimization in SEO that are on-page optimization and Off-page optimization. Optimization is done on each and every content of the pages, whether it is an image or a text. Every little entity needs optimization. There are following rules that are specified for page optimization.
1) Optimize each page
Every page on the website has its own importance. And every page is somehow linked to the other pages. Every page has its own ranking, its own keywords and most probably more importance than other pages so it is importance to each page on your website. Home page is mostly optimized for the competitive keywords in the market and other pages are optimized for their relevant keywords. Not only pages but their content also needs optimization.
2) On the Page Optimization
On the page optimization includes optimization of page codes usually Meta tags. We optimize page title tag, page heading tag, image tag, descriptions and other Meta tags. Every tag has its own importance. Choose the most relevant and unique title tag for your page, write the Meta description that better matches your title and that is unique and user attractive. Different on page optimization algorithms are also used by SEO experts.
3) Use Keywords In Heading Tag
Use keywords in the heading tag and in the sub headings tag that are relevant to your page or website. This will make easy for web crawlers to search your site in results. Use keywords that catch user’s attention at very first sight. Use keywords that looks classy, attractive and straight.
4) Optimize URLs
Optimize your URLs according to the keywords. If you are using URL of your homepage then just use the Title of your website and if you are on the content pages of your site, then use the title of that content as your keyword for URL. But don’t double use it.
5) Use Natural Keywords
Always use natural and easy to read keywords for your website, because, complex and messy keywords can ruin the whole traffic and ranking of a website. Natural keywords are more searched and required keywords by search engines.
6) Avoid Relevancy
When google analytic or any other search engine sees any relevancy of content on your page, it quickly jumps to next page. So avoid the relevancy of content. Use the unique content for your page. Use the unique article or post that attracts Google as well as user’s attention.
7) Provide Great Content
The greater and the unique content is, the most you will get a chance of improve your linking. Use content that is lengthy but interesting and easily readable by users. The minimum range for a content is 500 words and the posts that contains words more than 1000 consider as large post, but remember, Google give priority to the posts that contain almost 2000 plus words.