Are you promoting your Online Business being a CopyCat?
by Web Development
What is CopyCat?
Online marketing works for all type of businesses on web and nowadays people are keen to apply marketing strategies to beat their competitors. But! No one think while applying SEO techniques “are these techniques good or bad”? People are use to following competitors’ work. Following other’s technique is good for initial learning but through this you are not competing, but just following. This process makes us a “CopyCat”.
There is need to switch the mind and set to become a business marketer or builder. Focusing on your unique work instead of becoming a copycat is the key to business success. Took some deliverable steps for your specific goals being a smart marketer. Unfortunately, some online business website owners lean to obtain too obsessed on what the competition is doing. Limiting your work to competitors’ strategy is a wrong approach because no one knows it will work for business or not.
How to become a Smart Marketer?
In first step, setting smart goals for your business makes you a smart marketer. Even as there is a case for copying the works of a winning tactic, which you are sure, is essentially working and responsible for the outcomes, you ought to use it as an initial point from which to develop your own marketing approach.
Research based SEO
Research is the initial step of any SEO campaign. Research based SEO makes you able to learn what a competitor is doing and strategies he/she applying for business promotion. Instead of becoming a CopyCat, research makes you able to apply some different unique and your own techniques.
Copying a key phrase from any other related website is not a good approach. Maybe that website uses common phrases those are not giving accurate result. You can never understand its search volume without keyword analysis. Must research key phrases and its volume and select suitable keywords before applying any SEO strategy. This research strategy presents a great opportunity for any online business to rank well for those keywords.
Disadvantage of this strategy is defined above, but some other dangerous factors are:
- It really is hard for you to differentiate yourself from your competition
- This stifles innovation
- It stifles creative imagination
- It forces you to chase other sellers while never allowing you to actually overcome them
- This prohibits proper planning, long-term marketing, and advertising efforts
- It minimizes your capacity to establish an original brand, because you’re sp
- ending your time and efforts on someone else’s model
- It stifles growth as you are one of several
It helps it be difficult to pay attention to your goals along with your objectives